The unattended retail channel has changed dramatically over the last decade and as brands, both large and small, look to grow, it’s critical to have a clear plan for winning and a team that can execute the plan.
Welcome to EBG, a firm specializing in strategy and execution for CPG brands in micromarkets, vending, pantry service and office coffee. From hourly consulting to national brokerage services, EBG meets your brand, where you are, in your efforts to grow in unattended retail.
Brand Consultation
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In this 30 minute virtual meeting, you’ll learn about the size of the channel, how it’s broken out (operators & distributors), who the major players are and how to succeed.
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Understanding the flow of programming between the manufacturer, distributor and operator is a critical piece of entering the channel. This hourlong virtual meeting will explain the details and equip you with a directional forecast, setting you up for success.
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To have any chance of success in unattended retails, CPG brands must invest in advertising to build brand awareness and loyalty, differentiate their products in a crowded (yet limited) market and drive both new & repeat customer purchases. In this hourlong virtual meeting, we’ll review best practices for gaining shelf space, while also running ads to build product sales.
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This hour long virtual meeting provides an overview of the trade shows and operator events throughout the year. While expensive to participate, these events bring many of the largest players in the industry to the same place.
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This two hour virtual meeting ties everything together, providing clarity on if you’re ready to enter the channel and if so, the next steps in doing so.
Brokerage Services
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Working with our national sales team, we get your products in front of buyers at the operator and distributor levels.
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Leaning on the discussions had during the consultation stages, our sales team learns the brand and strategies for expansion into the marketplace.
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By gaining placement with strategic operator partners, we begin to put real numbers into the directional forecast from the Value Chain Economics. This provides the data needed to tell your story to hundreds of operators around the country.